A fair entry price, unlimited teammates on every plan, and add-ons that can double the bill. Here is the full picture.
By Martin Lasek · Sep 4, 2026 · Updated Oct 6, 2026 · 6 min read
The short answer. Frill has four plans: Startup at $25 per month, Business at $49, Growth at $149, and Enterprise at $349, or $22, $44, $136 and $319 a month billed yearly. Every plan includes unlimited teammates and unlimited tracked users. The catches are a 50-idea cap on Startup and three add-ons below Growth: privacy, more surveys and white labeling. There is no free plan, only a 14-day trial.
| Plan | Monthly | Billed yearly | Ideas | Good to know |
|---|---|---|---|---|
| Free plan | Does not exist | 14-day trial | ||
| Startup | $25/mo | $22/mo | 50 active | 1 survey. Privacy and white labeling are add-ons |
| Business | $49/mo | $44/mo | Unlimited | 3 surveys. Privacy and white labeling are add-ons |
| Growth | $149/mo | $136/mo | Unlimited | Privacy, surveys and white labeling included |
| Enterprise | $349/mo | $319/mo | Unlimited | Custom features, SOC 2 compliance |
Based on publicly available pricing as of October 2026. Spotted something outdated? Let us know.
The 50-idea cap. Startup allows 50 active ideas. For a product with real users that fills up in weeks, and the next step is Business at $49, almost double.
The add-ons. Below Growth, private boards, more surveys and white labeling are sold on top of the plan, and Frill no longer lists their prices on its pricing page. Growth at $149 includes all three, so once you need two of them, price Growth before you add them to Business. The advertised price is rarely the bill on the lower tiers.
What does not grow. Teammates and tracked users are unlimited everywhere, which is a real advantage over per-seat and tracked-user tools.
For a team that wants a polished board with many admins and does not need private boards or white labeling, yes. Unlimited teammates at $25 is generous.
It gets less attractive if you need privacy or branding removal, where the add-ons push you toward Growth, or if your product is a native app, since Frill is a web widget.
WishKit starts free, with one project and no credit card. Premium is a flat $15 per month, or $12.50 billed yearly, with two projects and everything included: comments, notifications, segmentation, branding removal. No add-ons. Enterprise is $39 per month with unlimited projects. Apps get a native SwiftUI SDK, websites embed the same board with two lines of HTML.
Free
$0 / mo
Premium
$15 / mo
Every WishKit number above, plus what each plan includes, is on the WishKit pricing page.
No. There is a 14-day trial, then Startup at $25 per month. See our list of Frill alternatives for tools with a free plan.
Billed yearly, Startup is $264 a year, Business $528, Growth $1,632 and Enterprise $3,828. Billed monthly, the same plans cost $300, $588, $1,788 and $4,188, before add-ons.
No. Teammates and tracked users are unlimited on every plan. The price depends on the tier, the idea cap, and which add-ons you switch on.
For the core board, WishKit is free to start and $15 per month for Premium. See the WishKit vs Frill comparison.
WishKit lets your users request features and vote on them, in your app or on your website, so you know what to build next.
Try WishKit for freeFree plan included, no credit card required.
