A fair entry price, unlimited teammates on every plan, and add-ons that can double the bill. Here is the full picture.
By Martin Lasek · Sep 4, 2026 · 6 min read
The short answer. Frill has four plans: Startup at $25 per month, Business at $49, Growth at $149, and Enterprise from $349. Every plan includes unlimited teammates and unlimited tracked users. The catches are a 50-idea cap on Startup and three add-ons, privacy, surveys and white labeling, that cost $25 to $100 a month each on the lower tiers. There is no free plan, only a 14-day trial.
| Plan | Price | Ideas | Good to know |
|---|---|---|---|
| Free plan | Does not exist | 14-day trial | |
| Startup | $25/mo | 50 active | 1 survey; privacy and white labeling are add-ons |
| Business | $49/mo | Unlimited | 3 surveys; privacy and white labeling are add-ons |
| Growth | $149/mo | Unlimited | Privacy and surveys included |
| Enterprise | $349+/mo | Unlimited | Custom features, SOC 2 compliance |
Based on publicly available pricing as of September 2026. Spotted something outdated? Let us know.
The 50-idea cap. Startup allows 50 active ideas. For a product with real users that fills up in weeks, and the next step is Business at $49, almost double.
The add-ons. Private boards are $25 a month extra, surveys $25, white labeling $100. Business with privacy and white labeling reaches $174 a month, which is more than Growth's flat $149. The advertised price is rarely the bill on the lower tiers.
What does not grow. Teammates and tracked users are unlimited everywhere, which is a real advantage over per-seat and tracked-user tools.
For a team that wants a polished board with many admins and does not need private boards or white labeling, yes. Unlimited teammates at $25 is generous.
It gets less attractive if you need privacy or branding removal, where the add-ons push you toward Growth, or if your product is a native app, since Frill is a web widget.
WishKit starts free, with one project and no credit card. Premium is a flat $15 per month, or $12.50 billed yearly, with two projects and everything included: comments, notifications, segmentation, watermark removal. No add-ons. Enterprise is $39 per month with unlimited projects. Apps get a native SwiftUI SDK, websites embed the same board with two lines of HTML.
Free
$0 / mo
Premium
$15 / mo
Every WishKit number above, plus what each plan includes, is on the WishKit pricing page.
No. There is a 14-day trial, then Startup at $25 per month. See our list of Frill alternatives for tools with a free plan.
At the listed monthly prices, Startup is $300 a year, Business $588, Growth $1,788, before add-ons.
No. Teammates and tracked users are unlimited on every plan. The price depends on the tier, the idea cap, and which add-ons you switch on.
For the core board, WishKit is free to start and $15 per month for Premium. See the WishKit vs Frill comparison.
Setup takes less than a minute. Free plan included, no credit card required.
Try WishKit for free